The Lufbra Echo is the "best thing since sliced bread" according to the judging panel at the British Athletics Dinner (BAD) awards. Citing "exceptional and hard hitting journalistic skill of the highest integrity", the panel unanimously agreed that our site - which receives hits from across the globe - deserved the 'Outstanding Contribution to Athletics' prize. The full citation went on to laud "the well researched and quite obviously very serious approach" that our hard working reporters take. The Chief Judge went on "without the Echo some real scandal would have remained under the radar. We wouldn't have heard about the antics in Portugal for example or the Pete Matthews affair. Thank goodness for the Echo".
Accepting the award, the Lufbra Echo Chief Executive hailed "a great day for freedom of speech". "We say it as it is," beamed the always anonymous £1,000,000 a year man "they've tried to silence us, but I feel that the world is a better place because of our top notch investigative journalism." Asked how his team remain on top of everything, the top man lauded praise on "hundreds of responsible and well placed sources" who "deliver only the best and most accurate insights into what is going on inside the corrupt world of sport."
Of course, like all global brands, the Echo has not been without its detractors. Just last week an article that can no longer be referred to for legal reasons had to be removed after the Echo was slapped with a hasty High Court injunction. Refusing to elaborate, the Chief conceded that he had "got it wrong" and that that the matter was now closed. "I don't want anyone to see us as anything other than a very serious sports news outlet," said the grim faced boss "and so when we make mistakes, we have to hold our hands up and think of a way to satisfy the lawyers."
The Echo is set to mark this momentous achievement with a large scale swanky party to "celebrate everything that is great about itself" later this year.