The Lufbra Echo is today fighting allegations that it is nothing more than a "fun spoof website". The reports on spikesmag.com have left the management in a desperate struggle to claw back some credibility and could yet spell the end for "the greatest website ever to grace the internet" (Sunday Times). "This is the most outrageous libel I have ever seen" thundered a senior source, "how dare they suggest that our work is anything other than hard hitting journalistic investigation?" The Echo was given one of the most prestigious awards in journalism last month, and insiders have accused Spikes Mag of jealousy. "The fact is that they will never have the following that we have" continued our source "they have printed this garbage in order to attract headlines, but all they are going to attract is legal action."
The Chief Executive was too upset to comment this evening, but did promise to fight the accusations "with all his heart" and dismissed speculation that he had authorised the article as a publicity stunt. A spokesman for the £4m man said that the entire team was "standing by their man" at this difficult time. "We have broken some huge stories," said the Senior Press Secretary (UK & North West Europe) "and if our rivals can't deal with that, then they should get out and do some investigating." The Echo has not been without its detractors in recent months, and rumours are circulating that they were forced to make a "sizeable payout" to the BBC's John Inverdale after a senior staffer was heard to crticise the Godfather's presenting style. It is understood that both parties signed a binding confidentiality agreement and the Echo's top man was forced into a grovelling apology.
"This is a setback we could all do without" said our insider of the Spikes article, "it has been a really rough few months for the top brass as we rolled out in Korea and have had various fights on our hands. However, we will put a stop to this nonsense and if we have to go to Court then so be it." The source would not be drawn on whether a pay-wall akin to that employed by News International would have to be looked at for the Echo, but with advertising revenue down 12% (to £834,000) last month the light at the end of the tunnel may well have to be switched off to save the energy.
The Echo has been responsible for some of the most shameful antics in the sport being exposed. Its first major scoop came when Ryan McLeod and Nick McCormick were caught breaking UKA's £40,000 Alter-G Treadmill and the site went on to win high praise for its all-encompassing coverage of Loughborough's Warm Weather trip to Portugal. It is often the first port of call for whistle blowers keen to put a stop to corruption in the sport and in the summer, the European Court of Human Rights praised the Echo for its "tremendous bravery" in reporting the tyranny of Charles Van Commenee at UKA. It can only be hoped that similar support is forthcoming during the latest woe to beset this plucky outfit.